Some people may not be familiar with the term “MICE”. MICE tour includes meeting, incentives, conference and exhibitions. Sometimes the tourism is referred as to meetings or even industry and focuses specialized niche of group tourism. The MICE Tourism is mainly related to planning, bookings, facilitating events, seminars and conferences. The industry deals with a number of components such as to plan corporate meeting, booking conference centers, food and beverage, tourism board, private tour operators, logistic firms and travel sellers. The planning is done year in advance and MICE is affiliated with large corporate agencies.
Need of MICE Tourism
The business tourism, which has become a part of the International tourism market, is usually planned in advance and they are brought together under a particular theme such as educational topic or a blend of leisure and business. The MICE Industry is required to bring new ideas and clients to our country which can increase sale and revenues. The specialized industry meets unique need of companies and the service industry is essential to bring trade, transportation, travel and finance together. Social media promote MICE business to increase awareness and to improve customer service. After the coming of MICE, India has been developed with better infrastructure, improved rail, road and air transport and making unique as well as excellent conference destination.
India is developing fast and becoming the most preferred destination due to warm hospitality, rich historical and cultural heritage, exotic business hotels, advanced technology and providing best infrastructure. India has been holding trade show and exhibitions events and some major MICE destination are:
Delhi – The capital city, Delhi remains a favourite MICE destination for some time due to world class infrastructure, ancient monuments and availability of excellent shopping centers. Some popular business meeting venues include the Habitat World Convention Centre, Vigyan Bhawan and the convention hall at The Ashok.
Noida – Noida remains a popular destination due to world class state of the art facilities available. The MICE industry prefers Noida to conduct seminars, meeting, and conferences and to launch various products. With an excellent golf course, Noida also offers smart venue at the Delhi International Expo Center to hold seminars and banquets.
Hyderabad– Hyderabad with numerous heritage monuments, the Pearl City has become a fast information and technology hub. The Hyderabad International Convention Center has already hosted International as well as national conference and meetings within a short period of time.
Jaipur, Jodhpur and Udaipur – Jaipur provides world class facilities and conference venues such as ITC Rajputana and B.M.Birla Science center for conducting various business events. Jodhpur, the happening business center is famous for few hotels such as Umaid Bhawan Palace and Hotel Park Plaza to hold a conference. Udaipur remains one of the best places to hold meetings and enjoy the charm of a royal era.
Cochin – The City famous for backwater remains an ideal destination for the MICE industry to conduct conference. Ayurveda remains a major attraction for business delegates.