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MICE Tourism- Major Destination in India

mice tourism

MICE Tourism

Some people may not be familiar with the term “MICE”. MICE tour includes meeting, incentives, conference and exhibitions. Sometimes the tourism is referred as to meetings or even industry and focuses specialized niche of group tourism. The MICE Tourism is mainly related to planning, bookings, facilitating events, seminars and conferences. The industry deals with a number of components such as to plan corporate meeting, booking conference centers, food and beverage, tourism board, private tour operators, logistic firms and travel sellers. The planning is done year in advance and MICE is affiliated with large corporate agencies.

Need of MICE Tourism

The business tourism, which has become a part of the International tourism market, is usually planned in advance and they are brought together under a particular theme such as educational topic or a blend of leisure and business. The MICE Industry is required to bring new ideas and clients to our country which can increase sale and revenues. The specialized industry meets unique need of companies and the service industry is essential to bring trade, transportation, travel and finance together. Social media promote MICE business to increase awareness and to improve customer service. After the coming of MICE, India has been developed with better infrastructure, improved rail, road and air transport and making unique as well as excellent conference destination.

Major destination

India is developing fast and becoming the most preferred destination due to warm hospitality, rich historical and cultural heritage, exotic business hotels, advanced technology and providing best infrastructure. India has been holding trade show and exhibitions events and some major MICE destination are:

Delhi – The capital city, Delhi remains a favourite MICE destination for some time due to world class infrastructure, ancient monuments and availability of excellent shopping centers. Some popular business meeting venues include the Habitat World Convention Centre, Vigyan Bhawan and the convention hall at The Ashok.

Noida – Noida remains a popular destination due to world class state of the art facilities available. The MICE industry prefers Noida to conduct seminars, meeting, and conferences and to launch various products. With an excellent golf course, Noida also offers smart venue at the Delhi International Expo Center to hold seminars and banquets.

Hyderabad– Hyderabad with numerous heritage monuments, the Pearl City has become a fast information and technology hub. The Hyderabad International Convention Center has already hosted International as well as national conference and meetings within a short period of time.

Jaipur, Jodhpur and Udaipur – Jaipur provides world class facilities and conference venues such as ITC Rajputana and B.M.Birla Science center for conducting various business events. Jodhpur, the happening business center is famous for few hotels such as Umaid Bhawan Palace and Hotel Park Plaza to hold a conference. Udaipur remains one of the best places to hold meetings and enjoy the charm of a royal era.

Cochin – The City famous for backwater remains an ideal destination for the MICE industry to conduct conference. Ayurveda remains a major attraction for business delegates.

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Organize The Most Happening Brand Launching Event For Your Brand

Brand Launching

The growth of a company as a brand is completely dependent on the kind of marketing it does for the promotion of its brand. Usually most of the companies opt for organizing a huge brand launching event for the promotion of the brand. Now the basic question that arises is that how to make this promotional event unique, innovative and different from others. This uniqueness depends on the kind of Mice Tourism Company you are opting. It is always advisable to choose a professional event organizer for brand launching.

Blend of professionalism with Creativity

There are numerous such companies of MICE industry in India which provide expert guidance in terms of organizing the most unique, creative and skillful event for the grand brand launching. They are a perfect blend of creativity along with professionalism. They understand the requirement of the companies who require promoting their brands in the most suitable way. Thus they are able to provide extra ordinary concepts for brand launching event. You will feel the touch of uniqueness and professional behavior simultaneously if you get the event organized by such companies.

Production of unique concepts for events

The professional companies provide exceptional ideas for organizing a huge event for the launch of a brand. These companied have a complete team of professionals who have expertise in this domain. They understand the importance of the event and thus produce amazing strategies to immediately attract the attention of the customers. These marketing strategies make the brand launching event a complete success with uniqueness.